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From 2022-2024, I contributed artistic design / direction to the growing leg of Uber's structure within Canada and the United States - new verticals, which includes groceries, pharmacy, alcohol, convenience, and retail. I implemented new visuals and designs for a variety of marketing endeavours, from CRM campaigns to simple brand banner artwork.
 

CRM
Campaigns

With new retailers frequently launching on the Uber Eats platform, much of the traffic was driven with conversion campaigns through custom CRM campaigns. I developed many creative assets for these CRM campaigns that encompassed many brands, including: Walmart, Hyvee, Metro, Costco, and many more. The designs were largely an alignment with the Uber Eats and the retailers' brand style, but with my own creative addition that would level up the usual type of emails that consumers would encounter. 

CRM
Campaigns

Aeroplan x Uber Grocery Launch

The Aeroplan program expanded to allow members to gain points on grocery orders, giving Aeroplan members a new reason to trial grocery. The Aeroplan and grocery launch campaign drove awareness for the Aeroplan program and provided an additional incentive to try and continue using grocery on Uber Eats.

My team and I created a series for the campaign, in which the theme involves different ideal travel location inside an Uber Eats bag, representing that using Uber Eats Grocery can help you reach that amazing destination.


 

Uber Eats
/ Cornershop
Bag Design

Uber Eats and Cornershop by Uber bags was one way that the brand would interact and communicate with its users by combining design and copywriting in a captivating and creative way. 

This type of marketing was an integral part of Cornershop's success in Chile and internationally. The pairing of food and puns was an amazing way for consumers to connect with the brand on a much stronger level, to the point where the bags would be used outside of its original purpose of grocery. 



 

Promotional
Print Assets

Signing up new customers for a service is always a challenge, and it was no different for a company like Uber Eats. One way Uber acquired new customers was through print assets to promote the service. My team and I were tasked at developing Direct Mailers to introduce the new service on Uber Eats, as well as promo cards offering discounts to first time users.  The assets are designed largely within Ubers brand framework, yet applies very simple yet strong visuals to emphasize the service.