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Art Direction
Graphic Design
Animation

From 2022-2024, I played a key role in creative design for Uber’s expanding services in Canada and the United States, which included delivery services for groceries, pharmacy, alcohol, convenience, and retail. I created innovative visuals and designs for a wide range of marketing efforts, from dynamic CRM campaigns to eye-catching brand banner artwork, enhancing the overall brand experience across these diverse sectors.

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Retailer
Co-Marketing Campaigns

Overview

With new retailers frequently launching on the Uber Eats platform, much of the traffic was driven by targeted CRM campaigns. I developed all of the creative assets for these campaigns, featuring brands like Walmart, Hy-Vee, Metro, Costco, and more. This consistent promotion of an expanded grocery selection contributed to a 50% year-over-year growth in 2023.


While the designs adhered to the Uber Eats brand style, I introduced creative enhancements that elevated the typical emails consumers received, making them more engaging and impactful.

Deliverables
Email
In-app Billboards
Push Notifications

Aeroplan x Uber Grocery Rewards Program

Overview
Imagine earning points for your dream vacation just by ordering groceries—this was the focus of a multi-month campaign between Aeroplan and Uber Eats. The collaboration increased awareness for Aeroplan and offered an added incentive to use grocery on Uber Eats, driving a 21% month-over-month increase in orders in May 2023.

Featuring dream travel destinations tucked inside an Uber Eats bag, the campaign used clever copy to merge the routine of grocery shopping with the allure of travel, boosting awareness for both brands.

Deliverables
Email
In-app Billboards
Push Notifications

Bag Design - US / CA

Custom artwork for grocery bags

Overview
Uber Eats and Cornershop by Uber used creatively designed bags as a key communication tool to engage users. By blending captivating design with clever copywriting, this approach played a crucial role in Cornershop’s success both in Chile and internationally.

The combination of food themes and puns resonated deeply with consumers, often leading to the bags being repurposed beyond their original grocery function.

Deliverables
Tote Bags
Paper Bags
Compostable bags

Promotional
Print Assets

Overview
Acquiring new customers is always a challenge, and Uber Eats was no exception. To address this, Uber Eats used print assets to promote the grocery service and attract new users.

My team and I were responsible for creating a range of engaging print materials. While these assets adhered to Uber's brand framework, they featured strong visuals to emphasize the service.

Deliverables
Direct Mailers
Promo Cards