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I designed for the Cornershop brand briefly before Uber fully acquired the company. I developed many different types of work for Cornershop, from performance ads to social media. Cornershop was a very colourful brand, that had a loyal following due to its creative roots, and it was a blast designing content for them.
Social Media
Social media was a big large part of Cornershop's brand. It was a way to show it's unique side, and how it stood out from every other grocery delivery service.
CRM
Campaigns
As grocery delivery with Cornershop expanded across Canada, national growth and new city launches were boosted with integrated marketing campaigns. I designed a variety of CRM templates that were utilized extensively. This includes different CRM channels that were used to highlight different points in the customer journey, or designs for essential seasonal and holiday moments.
Performance
Ads
My team and I created many types of content for performance ads. Some were for finding new shoppers to join the app, while were creatives designed to attract consumers directly. The visuals were designed in a very lively tone, largely utilizing the brand photographs and fun illustrations. It was important to highlight the shopper in many of the creatives, as to showcase the reliability of the service.
Performance
Ads
With new retailers launching on the Uber Eats platform,
traffic was driven with conversion campaigns through owned CRM channels. Consistent and continuous awareness of increased grocery selection has contributed to 50% YoY in 2023.
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