Art Direction
Graphic Design
Animation

At one of Canada’s leading fintech companies, I craft high-performing creative that highlights the platform’s standout products and services—ranging from commission-free trading to smart investing tools.

Through a mix of strategic design and thoughtful branding, I help shape a unified brand experience that positions Questrade as an innovative, customer-first choice for modern investors across digital channels.

Zero
Commissions

Overview

Questrade made a bold, industry-shaking move by eliminating commissions on all trades—instantly elevating their competitiveness and drawing significant national attention.

As the lead designer on this high-impact campaign, I developed a wide range of digital assets across performance and social channels, establishing a cohesive visual identity that reinforced the campaign’s core message of financial empowerment—encouraging Canadians to “get yours.” The work complemented a national commercial launch featuring Gabriel Macht (Harvey Specter from Suits).

Deliverables
Performance
Organic Social
Email
Video

Performance
/ Social

Overview
Leveraging Questrade’s bold “Get Yours” brand platform, my team and I led the creation of a wide range of digital advertising assets that brought the campaign to life across channels. From animated display banners to social ads and homepage takeovers, we crafted visually engaging creative that showcased Questrade’s key benefits—lower fees, smarter tools, and greater control—in a way that felt both memorable and distinctly ownable. Our goal was to push creative boundaries while staying rooted in a clear, empowering message: helping Canadians take charge of their financial future.

Deliverables
Performance Ads
Organic Social
Display Banner Ads

Email
Assets

Overview
Email marketing was a key part of Questrade’s deliverables—used to promote new products, respond to market trends, or align with timely events. Many were turned around within a day, while others were adapted into templates for personalized outreach.

I contributed to a refreshed visual style by introducing cleaner layouts and subtle animations, helping modernize the email experience. Working alongside a developer, I navigated platform constraints that limited creativity within the body, finding ways to elevate the design while staying within technical bounds.